April 28, 2010

Box Office Update 4/23-4/25: How to Train Your Dragon Takes the Lead

 Before the weekend began, I was absolutely positive that The Losers would walk away with the number one slot. It may not be a victory by wide margin, but I was certain it would win with all of the advertising that was going on for it. It looks like I was wrong. Clearly. The film failed to take the top spot, or the second spot. It finished way back in fourth place where it failed to crack the $10 million mark and very nearly came in fifth as Kick Ass was right on its tail.

The weekend winner is the film that nearly overtook Kick Ass last week, the 3D animated feature How to Train Your Dragon. The Dreamworks film really is having a nice run and I am very happy for it. It is a wonderful family film that makes a familiar story involving, has some very nice animation, a big heart, and some great 3D. Also, for the fans you should know that a sequel is being planned for a 2013 release. Yes, I know that is a long way off but that should mean plenty of time to do it right.

Second place belongs to the debut of Jennifer Lopez's latesty big screen effort, The Back Up Plan. I have no interest in seeing this and have not read much positive buzz for it. The commercials look like a cheap sitcom. Lopez plays a woman tired of looking for Mr. Right and decides to start a family on her own. After a successful clinic visit she meets a man who may be the right guy. Comedy ensues. Sorry, it just looks pedestrian and I suspect it will not have a long shelf life.

Date Night lays claim to third place. While it is no classic, it is a fun comedy that is different than your typical romcom and stars a couple of very funny sitcom stars. This is one I suggest you check out if you haven't. I am glad to see it having a nice run.

The expected winner is back in fourth. Perhaps they should have re-titled it. I cannot believe The Losers is a desireable title for non-fans and those looking for a movie on a Friday or Saturday night. I guess it also does not helo that the movie is not as good as I would have liked. The movie feels incomplete and neutered. Still, the performers nail it with great timing. Worth a peek, but keep your expectations in check.

There is nothing particularly special in the back half. Well, there is the arrival of Disney's latest documentary release, Oceans, debuting in eight place. Primarily it just last week's returning films sliding down a little bit. Next week they will slip a little more.

Next week will see competition from the remake of A Nightmare on Elm Street starring Jackie Earl Haley as the iconic killer. I am looking forward to this as Freddy is a favorite of mine and this looks like an interesting new take on the character. Also opening is Brendan Fraser's Furry Vengeance. Sorry, not interested.

Three movies dropped off the list this week: Hot Tub Time Machine (11), Tyler Perry's Why Did I Get Married Too (13), and The Bounty Hunter (15).

This WeekLast WeekTitleWknd GrossOverallWeek in release
12How to Train Your Dragon$15,350,213 $178,345,927 5
2NThe Back Up Plan$12,201,710 $12,201,710 1
33Date Night (2010)$10,461,223 $63,332,819 3
4NThe Losers$9,406,348 $9,406,348 1
51Kick Ass$9,342,398 $34,708,222 2
65Clash of the Titans (2010)$8,924,180 $145,563,557 3
74Death at a Funeral (2010)$8,022,762 $28,471,939 2
8NOceans$6,058,958 $8,525,488 1
96The Last Song$3,760,816 $55,459,487 4
108Alice in Wonderland (2010)$2,264,097 $327,537,023 8

Box Office Predictions Recap
Except for The Losers, my dollar predictions came out pretty darn good. Yes, the comic book adaptation appears to be dea on arrival, but I still think it could have opened stronger. In any case, these numbers are in line with my expectations. Look at it as the calm before the storm. Once Iron Man 2 arrives, you will not see numbers this low until September.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
41The Losers$9,406,348 $16.25 million
22The Back-Up Plan$12,201,710 $15 million
13How to Train Your Dragon$15,350,213 $14 million
54Kick Ass$9,342,398 $10 million
35Date Night (2010)$10,461,223 $9 million
76Death at a Funeral (2010)$8,022,762 $8 million
67Clash of the Titans (2010)$8,924,180 $7 million
88Oceans$6,058,958 $6.5 million
99The Last Song$3,760,816 $3 million
1010Alice in Wonderland (2010)$2,264,097 $2.5 million

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