April 6, 2010

Box Office Update 4/2-4/4: Clash of the Titans Dominates Easter

 This Easter weekend brings us a new record holder for the weekend. The remake Clash of the Titans dominated the frame as it took in $61.2 million. It took the record easily besting 2006's Scary Movie 4's $40 million. One of these days maybe we will actually get a good movie to take the weekend record. Unfortunately, Clash of the Titans fails to truly deliver. Yes, it has a few decent action sequences, but the story is week and the characters are not all that interesting. It is a shame, too, seeing how rich Greek mythology is.

Second and third place came down to a photo finish with Tyler Perry's Why Did I Get Married Too barely edging out last week's top film, How to Train Your Dragon. There was less than $300,000 separating the two films. I have not seen the Perry film and do not really have much of an interest in seeing it. I like and respect the fact that Perry has an audience and has been given an outlet to make his films, I just can't see myself ever seeing one. It is kind of like Nicolas Sparks films, I have had my fill of his adaptations and cannot foresee going to another one.

How to Train Your Dragon did enjoy a solid second frame in which it suffered a mere 33%. The film really is a winner. It had a bit of a rocky early start with a lackluster trailer, but subsequent trailers greatly improved on that, showing another side of the movie. The Viking dragon fantasy tells a heartwarming story of believing in yourself and seeing something more in who you believed to be your enemy. It also excels in the use of 3D technology, it is a great effect used exceptionally well.

Fourth place is The Last Song, the second Nicolas Sparks adaptation of the year following Dear John. The movie features Miley Cyrus in her first non-Hannah Montana film and many are heralding it as a breakthrough role for the young entertainer. I cannot say definitively, but nothing in the trailer pointed me towards seeing this as anything other than another romantic film with nothing much to offer. If you liked it, I am happy for you, I know I have enjoyed my share of films that are none too special.

Alice in Wonderland did well in its fifth weekend despite losing a good number of 3D screens to the just released Clash of the Titans. Wow, two remakes (well, one is more of a sequel, but the idea is the same), two 3D releases, and two mediocre executions. It is a shame too, as both projects began with so much potential.

There is nothing terribly special to note in bottom half of the chart. All of the films just slipping down a couple of notches to make room for the new releases. Although, I do think it is notable to see Hot Tub Time Machine do as well as it did in its second weekend. it is no blockbuster, but the high concept raunchy comedy slipped just 42% from its debut weekend. I would have expected a movie like this to slip more in the 55-60% range. For this, I am happy as it really is a funny movie.

Next weekend sees a single new release go national. Date Night sees Steve Carell and Tina Fey come under fire from some very bad dudes when they are mistaken for James Franco and Mila Kunis. They turn to Mark Wahlberg for help. Funny thing is that they only wanted to have a nice night out away from the kids.

Three movies dropped off the list this week: Green Zone (11), Our Family Wedding (14), and Repo Men (16).

This WeekLast WeekTitleWknd GrossOverallWeek in release
1NClash of the Titans (2010)$61,235,105 $63,890,110 1
2NTyler Perry's Why Did I Get Married Too$29,289,537 $29,289,537 1
31How to Train Your Dragon$29,010,044 $92,135,916 2
4NThe Last Song$16,007,426 $25,395,041 1
52Alice in Wonderland (2010)$8,208,060 $309,733,753 5
63Hot Tub Time Machine$8,070,716 $27,910,213 2
74The Bounty Hunter$6,091,907 $48,853,453 3
85Diary of a Wimpy Kid$5,302,369 $46,013,347 3
96She's Out of My League$1,516,952 $28,712,974 4
108Shutter Island$1,488,403 $123,440,937 7

Box Office Predictions Recap
Not bad, not bad. With the notable exception of my underestimation of the latest Tyler Perry film, I feel I did pretty good. Most of my number right in the ballpark, although in most cases I tended to be a little on the low side. I am going to attribute my general underestimation to the holiday weekend. I should have figured the numbers may be up a bit with families heading out to the theaters.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
11Clash of the Titans (2010)$61,235,105 $68 million
32How to Train Your Dragon$29,010,044 $28 million
23Tyler Perry's Why Did I Get Married Too$29,289,537 $18 million
44The Last Song$16,007,426 $16 million
55Alice in Wonderland (2010)$8,208,060 $10 million
66Hot Tub Time Machine$8,070,716 $6.5 million
77The Bounty Hunter$6,091,907 $5.75 million
88Diary of a Wimpy Kid$5,302,369 $4.5 million
99She's Out of My League$1,516,952 $2 million
1010Shutter Island$1,488,403 $1.5 million

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