October 27, 2009

Box Office Update 10/23-10/25: Saw Feels the Sting of Paranormal Activity

Is there anyone out there who believed the top two films would end up in this order? I suspect there are very few to none. I feel very certain that there are probably a lot of horror fans who were hoping it would wind up like this but dared not dream it would actually happen. Ever since the first Saw surprised audiences, the series has been a rock year in and year out. To this point each of the sequels pulled in more than $30 million, then this happened. Saw VI failed to even top the $18 million of the original film. On the other hand, it is great to see Paranormal Activity doing as well as it is.

Paranormal Activity was marketed perfectly by Paramount. The slow burn of its release has paid off. Hype built and built and its release widened along with it. The film is uber-creepy and shows how effective a film can be when it plays with your mind rather than splattering everything across the screen. It will be interesting to see just how far they can take it.

As for Saw? Well, could the aging series be showing some kinks in its armor? Is its Halloween dominance nearing an end? Could the lackluster fifth entry have caused this dip to occur? Or could it just be the one off effect of a cinematic phenomenon known as Paranormal Activity. Of course, the movie is actually good, one of the better sequels. Perhaps word of mouth will help it out in coming weeks. It will be interesting to see if it has legs in coming weeks and if this showing will have an effect on the already announced part seven (in 3D, no less).

Where the Wild Things Are took a 57% hit in its second weekend out. I cannot say it was unexpected, but maybe a little disappointing. The movie is a masterstroke of storytelling that does lean a bit more towards the arthouse than the mainstream.

Two other new releases joined our top films this weeks top three films. Neither one did so well, finishing sixth and seventh, respectively. First is Astro Boy, the adaptation of the original anime series. It is better than its take would indicate. Right behind it is The Vampire's Assistant, which has not had a very warm reception from critics.

Next week it appears that the studios all got cold feet when it comes to going head to head with Halloween. So, when Friday rolls around there will be no new movies entering wide release. In fact, the only new title that you will be able to see nationwide is the new Michael Jackson documentary This Is It, which opens on Wednesday. It is not a movie high on my list to see, but I may give it a peak, otherwise it will be time to catch up on some movies I haven't seen yet.

Three films dropped off the list this week: Toy Story & Toy Story 2 3D (13), The Invention of Lying (15), and Surrogates (17).

This WeekLast WeekTitleWknd GrossOverallWeek in release
13Paranormal Activity$21,104,070$61,580,5885
2NSaw VI$14,118,444$14,118,4441
31Where the Wild Things Are$14,019,406$53,558,9812
42Law Abiding Citizen$12,403,888$40,008,7032
54Couples Retreat$10,620,685$77,736,8853
6NAstro Boy$6,702,923$6,702,9231
7NThe Vampire's Assistant$6,293,205$6,293,2051
85The Stepfather$6,230,969$20,082,6522
96Cloudy with a Chance of Meatballs$5,250,541$114,854,8776

Box Office Predictions Recap
Easily the worst weekend I have had in awhile, but that's all right. I will be able to come through this with flying colors, none the worse for wear. Why? Because I doubt anyone picked the order of films correctly for this weekend past. Many of us hoped for the outcome of the top two films to wind up this way, but none dared believe it would actually happen. As for the rest of my guesses, I am most saddened by the under performance of Astro Boy. For all of its faults, it is a rather entertaining film.

Here is how the field matched up:



TitleWknd GrossPrediction
21Saw VI$14,118,444$27 million
12Paranormal Activity$21,104,070$22 million


3Where the Wild Things Are$14,019,406$18 million
64Astro Boy$6,702,923$13 million
45Law Abiding Citizen$12,403,888

$11 million

76The Vampire's Assistant$6,293,205$10 million
57Couples Retreat$10,620,685$9.5 million
98Cloudy with a Chance of Meatballs$5,250,541$5 million
89The Stepfather$6,230,969$4.5 million
1010Zombieland$4,205,812$3.5 million


Post a Comment