March 10, 2009

Box Office Update 3/6-3/8: Everyone Watches the Watchmen

Easily the most highly anticipated film of this still young year, Watchmen opened to wildly mixed reviews. Even with the split critical word, the film managed to easily win the weekend with a box office total that is more than the rest of the top ten combined. Despite its initial success, and the fact that I loved it, I suspect that it will suffer a pretty big dip come next weekend. The film is definitely worth spending time with, so long as you do not expect a traditional superhero film.

Coming in a distant second is the latest Tyler Perry film, which debuted as a strong number one a couple of weeks back, is showing a sign of leveling off after a steep second week drop. I have not seen the film, so I cannot comment on the quality.

In third place is one of the great stories so far of 2009. The Liam Neeson thriller Taken continues to surge along, it has past the $100 million mark and is showing no signs of slowing. It has certainly struck a chord with audiences, demonstrated by the small week to week drops.

Fourth place is another film that is something of a phenomenon. Oscar winner for Best Picture (and seven others), Slumdog Millionaire is still packing them in seventeen weeks after it first appeared and has taken in more than $120 million. The film is guaranteed to put a smile on your face and hope in your heart.

Paul Blart: Mall Cop is another great success story for 2009. How could anyone have guessed that this modest Kevin James family comedy would be such a success? On top of that, the movie is legitimately funny and actually safe for family consumption.

Sixth place is held by He's Just Not That Into You. This romantic ensemble keeps marching along. It has lost a little steam along the way, but still doing well. I enjoyed the film, although I would have thought it would have fallen further and faster by now.

Coraline is still doing well, despite having its 3D projectors poached by a clearly inferior film. Fortunately, I still suspect the film will play well flat, and I highly recommend you avail yourself given the opportunity. This is a magical film and has some of the finest stop-motion animation ever produced.

Moving on towards the bottom of the list, Confessions of a Shopaholic comes in eighth. This is an enjoyable light weight movie that actually connected with me in unexpected ways. It also functions as a fun showcase for Isla Fisher's comedic skills.

Ninth place is home for the Jonas Brothers concert film, a movie that can safely be called a flop, I think. It opened with a mere fraction of what it expected to, and has gone on to drop 77% in week two.

Rounding out the top ten is male-targeted cheerleader movie Fired Up!. It is clinging on for dear life to the chart, it senses that its time is nearly up.

Next week will see a trio of new films arrive nationwide. Disney's Race to Witch Mountain with Dwayne Johnson and AnnaSophia Robb in the lead roles, the remake of Wes Craven's The Last House on the Left, and the sex comedy Miss March (which was originally titled Miss February and slated for a February release), will vie for your cinematic dollar. Will you part with it?

One movie dropped off the top ten this week: Street Fighter - The Legend of Chun-Li (13).

This WeekLast WeekTitleWknd GrossOverallWeek in release
21Tyler Perry's Madea Goes to Jail$8,532,412$76,237,7393
34Taken (2009)$7,334,814$117,933,9226
43Slumdog Millionaire$6,808,383$125,324,81317
56Paul Blart: Mall Cop$4,146,316$133,588,9958
65He's Just Not That Into You$4,017,326$84,644,5835
89Confessions of a Shopaholic$3,100,298$38,335,1144
92Jonas Brothers: The 3D Concert Experience$2,832,454$16,838,7752
1010Fired Up$2,478,381$13,238,4323

Box Office Predictions Recap
Good news! My predictions are still in the gutter, while the box office keeps going strong, rest assured that my predictions will be way off. If I didn't enjoy taking a guess, I might actually feel bad about how poor my thoughts line up with the public. On the positive side, I did get the gimme position of number one right, plus a couple unlikely candidates further down the list. Rest assured, I will return with new predictions come this weekend.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
11Watchmen$55,214,334$68 million
42Slumdog Millionaire$6,808,383$12 million


3Tyler Perry's Madea Goes to Jail$8,532,412$10 million
34Taken (2009)$7,334,814$9 million
95Jonas Brothers: The 3D Concert Experience$2,832,454

$6.5 million

66He's Just Not That Into You$4,017,326$6 million
77Coraline$3,255,852$4.75 million
58Paul Blart: Mall Cop$4,146,316$4.5 million
89Confessions of a Shopaholic$3,100,298$3 million
1310Steet Fighter: The Legend of Chun-Li$1,485,028$2.5 million


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