March 3, 2009

Box Office Update 2/27-3/1: Madea Holds on Despite Steep Drop

Tyler Perry's latest release successfully held on to the top place, perched atop the box office for a second straight week. It is impressive, considering it was not expected to retain the position by pretty much anyone (including myself). It is all the more impressive when you consider it dropped more than 60% of its audience from its debut last week. I am not terribly surprised by the drop, although I figured it would be more in the range of 52%. I am surprised it was able to hold on in the face of what was supposed to be stiff competition.

Coming in a rather distant second is the Jonas Brothers concert film. This is the movie I expected to see open huge. I do not know why, but I figures the Jonas-mania, much like what surrounded the Hannah Montana concert movie last year. I guess the lack of a television series hurt the film in the long run. While I was surprised, I cannot say I am disappointed. I would like to see "movies" like this go away. I do not see any of these groups as having the skills to pull of another A Hard Day's Night.

Coming in third place is the surging Slumdog Millionaire, benefitting from its eight Oscar wins from last week. I could not be more happy, as the movie is awfully good and definitely worth the attention it has been receiving.

Fourth place is held by film having yet another impressive week. Taken became the second film of the year to cross the $100 million mark, and I have to believe it is a surprise to just about everyone. It is a down and dirty, gritty action/thriller staring Liam Neeson. I am looking forward to this on Blu-ray.

Following the action film is the ensemble romantic comedy He's Just Not That Into You. It is on its post-Valentine's Day slide, but it still doing respectable business. The film is not great, but it does fill the bill if you need to step into a romantic situation.

Sixth place is home to Kevin James' surprising hit Paul Blart: Mall Cop. What can I say? What needs be said? This film came out of nowhere and has just taken off. It really is quite good, funny, sweet, and fun for the family.

Coraline took a steep dive as it lost all of its 3D theaters to the Jonas Brothers. Still, I am sure it does fine when projected flat. It is a magical film that is still my favorite new film for 2009.

Eighth place plays host to the other new release for the weekend,which has to be seen as a disappointment. Street Fighter: The Legend of Chun-Li took in $4.7 million, barely staying out of ninth place. I should not be too shocked, as the movie is really bad, and not so bad its good.

Confessions of a Shopaholic will be falling of the list shortly. It is a decent film that does a fine job of showcasing Isla Fisher's comedic talents. This is one worth spending some time with before it disappears.

Rounding out the top ten is Fired Up, the cheerleading movie for guys clings to its spot. Next week it will surely fall off. This is not a great movie by any stretch, but it does feature a great barrage of one liners and Eric Christian Olsen shows off some strong comic timing.

Next will likely be dominated by Watchmen, the only wide release film entering theaters. It is also one of my most anticipated films of this young year.

Two movies dropped off the top ten this week: Friday the 13th (11) and The International (14).

This WeekLast WeekTitleWknd GrossOverallWeek in release
11Tyler Perry's Madea Goes to Jail$16,175,926$64,525,5482
2NJonas Brothers: The 3D Concert Experience$12,510,374$12,510,3741
35Slumdog Millionaire$12,026,343$115,024,12116
43Taken (2009)$9,864,197$107,796,2735
54He's Just Not That Into You$6,011,405$78,661,3214
67Paul Blart: Mall Cop$5,602,392$128,107,9127
8NSteet Fighter: The Legend of Chun-Li$4,721,110$4,721,1101
98Confessions of a Shopaholic$4,634,534$33,806,0503
109Fired Up$3,701,562$10,038,7722

Box Office Predictions Recap
For once, box figures went south, matching my box office predictions. The first down week of 2009 just happened to coincide with some wild over estimations on my part. What was I thinking? I really should have known that the bottom was going to fall out sooner or later. Oh well, perhaps this is where I hit bottom and begin to rebound.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
21Jonas Brothers: The 3D Concert Experience$12,510,374$48 million
12Tyler Perry's Madea Goes to Jail$16,175,926$19 million


3Slumdog Millionaire$12,026,343$12 million
84Steet Fighter: The Legend of Chun-Li$4,721,110$9 million
45Taken (2009)$9,864,197

$6.5 million

76Coraline$5,261,129$6 million
57He's Just Not That Into You$6,011,405$4.75 million
68Paul Blart: Mall Cop$5,602,392$4.5 million
99Confessions of a Shopaholic$4,634,534$4 million
1110Friday the 13th (2009)$3,689,156$3.5 million


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