Watching Be Kind, Rewind I was reminded of a film made more than twenty years ago. The two movies would not seem to have a lot in common and I may be misremembering the facts, but the connection is in the genuine heart of its respective characters. That other film? It is none other than *batteries not included. That film concerned a group of tenants in a building slated to be torn down, when they receive help from an unlikely source. Now, the community of modern day Passaic, New Jersey, band together for a reason that, at first, is for no other reason than that they are a community. It really is touching, even if it ends up being a small part of the whole.
Anyway, Mr. Fletcher has to leave town for awhile to research the competition and find a way to make his business more profitable. You see, his building is about to be condemned to make room for a construct that looks better, to supposedly improve the community. Well, he leaves town and places Mike in charge of the shop during his absence.
Jerry winds up magnetized, and one unfortunate stop at the store erases all of the tapes. Unable to replace all of the tapes, the duo decide to remake the films themselves using whatever they can get their hands on. What follows is something of a "do it yourself" movement as their homemade remakes explode in popularity, and could prove to save the corner shop and help preserve the community.
The story is pretty simple, and is not something we haven't seen before, but it is done here in creative fashion with a cast that is completely behind it and willing to sell it at every turn. Jack Black and Mos Def work well together, they actually seem like longtime friends, at times combative, but always there for each other. Together they work to satisfy their customers and cover up their problem before Mr. Fletcher comes home.
Be Kind, Rewind succeeds on a number of levels, from the relationship between Mike and Jerry, to the visual creativity, to the great heart on display. Where it fails is in the plot portion of the story. Everything builds up to the final moments displayed, but that does not seem to be the logical conclusion of our story, merely the emotional high. At this point it just stops, where I believe it should have had a little more closure to the eviction thread, and a bit more about where Mike, Jerry, and Alma (the late comer to the group played by the fetching Melonie Diaz) go following the climax.
Still, even without the plot wrapping up with a nice little bow, there is a lot to like about this movie. It is completely charming and won me over early on. Michele Gondry is a master of combining visual flair, that is flashy yet unassuming, with heartfelt characters. He does a nice job of bringing these two together while giving the idea that anyone could do what Mike and Jerry do. It is a nice feeling that just warms the heart. Combine that with the fine performances, and what isn't to like? Granted, it may not be worthy of love, but it is more than worthy of a great deal of like.
Bottomline. This is a delightful film that is small and unassuming, yet delivers one of the better overall experiences of the year. It is a film that wins you over and holds your attention all the way through. Do not doubt the skills of all invovled, they all bring their A game to the table. Sit back and enjoy.
Recommended.
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