October 3, 2006

Box Office Update 9/29-10/1: It's Open Season on the Competition

This past weekend Ashton Kutcher declared open season on the box office. He made his return to the big screen with two films this weekend, both of which unseated last weekend's top seed Jackass Number Two.

Whether or not the number one movie Open Season, featuring the the voice of Kutcher, or The Guardian, the number two film featuring Kutcher the action star, deserve to rank so high is a different question entirely. The fact remains, they were strong enough to face down Johnny Knoxville and his gaggle of pranksters.

Open Season opened strong taking in over $23 million. It successfully brought the families out with its promise of broad comedy and animated animal hijinks. I helped it to its top spot with my ticket, as I decided to take it in over the weekend. I found it to be only fitfully humorous, but in the end, it was pretty forgettable. Kutcher's number two film, The Guardian, came in at number two with a little over $18 million. It was a by the numbers action/drama that successfully plays the emotions and delivers some high energy.

The other new release to crack the top ten was School for Scoundrels. A film that wants to be a dark comedy, but wasn't terribly dark, and not overly funny. It came it at number four with $8.6 million. I was mildly entertained by the antics of Billy Bob Thornton and Jon Heder.

Among the returning films, The Illusionist continues to show some strength. This week it moved up a slot to number 7 and dropped less than 18% overall. Also continuing to hang on at number 10 is Little Miss Sunshine, which has got to be one of the best success stories of the year.

Three films dropped from the list this week: All the King's Men (11), The Covenant (13), and Everyone's Hero (15).

This Week

Last WeekTitleWknd GrossOverallWeek in release
1NOpen Season$23,624,548$23,624,5481

The Guardian

31Jackass Number Two$14,605,343$52,070,7222
4NSchool for Scoundrels$8,602,333$8,602,3331
52Jet Li's Fearless$4,983,865$18,066,8692

Gridiron Gang

78The Illusionist$2,735,545$31,378,4437
96The Black Dahlia$2,129,070$20,742,6103
1010Little Miss Sunshine$1,991,723$53,133,64110

Box Office Predictions Recap
I was right in my thinking that Open Season and The Guardian would both go over the Jackass sequel, I was just wrong on the order. I also way overestimated the appeal of Everyon's Hero, as it plummeted to 15th place. All told, this was an OK week for the placing, but another poor one for the dollar figures.


PredictionTitleWknd GrossPrediction
21The Guardian$18,006,064$21.5 million
12Open Season$23,624,548$15 million
33Jackass Number Two$14,605,343$12 million
44School for Scoundrels$8,602,333$11.5 million



$4 million

66Gridiron Gang$4,581,565$3.75 million
57Jet Li's Fearless$4,983,865$3.5 million
158Everyone's Hero$1,182,556$3.25 million
119All the King's Men$1,543,633$2 million
710The Illusionist$2,735,545$1.5 million

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