February 23, 2010

Box Office Update 2/19-2/21: Shutter Island Dominates

So far no one film has stepped up to control the box office in the wake of Avatar's fall from first place. Each subsequent week has give us a new number one movie. Looking at the top ten list from another angle, you can say Avatar is still dominates the box office. In its tenth week of release it is in third place, up one spot frm its ninth week and it only dropped 30% in its gross from last week. Simply put, the run it is having is pretty phenomenal no matter what you thin of the movie.

As for this week's actual number one movie, it happens to be the latest offering from Martin Scorsese, Shutter Island. The Leonardo Dicaprio starring thriller easily won the weekend and gave the legendary director's biggest opening ever. It easily outdid his last biggest open, The Departed, which took in $26 million. It is also th biggest opening og Dicaprio's career, besting the $30 million made by Catch Me if You Can. Do you think it will hold up when Dicaprio's Inception (Christopher Nolan's next film) opens this summer? It doesn't really matter as the quality of the film trumps the money every time. It just so happens that Shutter Island  is a pretty amazing film that will have you on the edge of your seat as the story unfolds in such a way as to keep you guessing an leaning in the wrong direction. Dont miss it.

Slipping more than 70% to second place is Garry Marshalls syrupy odd to the holiday of love, Valentine's Day. It still finished second, but it fell way off the pace of its debut. I cannot say it wasn't expected, the movie is tied directly to a holiday which has passed. It will rent well next Novemeber, but it is done at the box office.

Third place is home to th previously mentioned Avatar. The movie has grossed more than $687 million through ten weekends. Titanic's may have had length, but there is something about the speed in which Avatar has racked in the dollars. How far will it go? We will have to see.

Aside from Valentine's Day, Wolfman slipped the most from its first weekend. Apparently people are not taking to the new take on the classic werewolf story. It is a shame too. As many problems as it has, it really is quite a good film. There is lots to like, the look, the makeup, the atmosphere. Yes, it is a good movie and does not deserve the bad word it has gotten.

There really isn't anything all that special own the rest of the list. It is made up of last week's leftovers shifted down a little bit.

Next week has two new films hitting nationwide. First up is the latest Kevin Smith offering, Cop Out, a comedy starring Bruce Willis, Tracy Morgan, and Seann William Scott. It is also the first time SMith has directed a film that he did not write. Also opening is The Crazies, a new take on the George Romero film from the 1970s. What's on your schedule?

One movie dropped off the list this week: When in Rome (12).

This WeekLast WeekTitleWknd GrossOverallWeek in release
1NShutter Island$41,062,440$41,062,4401
21Valentine's Day$16,665,299$86,927,3852
43Percy Jackson$15,254,421$58,714,8132
52The Wolfman$9,895,105$50,363,7302
65Dear John$7,130,552$65,801,7653
76The Tooth Fairy$4,354,280$49,721,4005
89Crazy Heart$2,964,586$21,524,78410
97From Paris with Love$2,661,829$21,361,5043
108Edge of Darkness$2,243,311$40,347,2224

Box Office Predictions Recap
Just like last week, don't even bother looking at the right side of the chart. Let me just tell you I was way off all the way down the chart. I did get a couple of the grosses in the right ballpark, but overall it was not a good week. I had no idea that Shutter Island would climb as high as it did, although I am not complaining, it is a very good movie. There is always next week, right?

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
11Shutter Island$41,062,440$31 million
22Valentine's Day$16,665,299$22 million
33Avatar$16,240,857$20 million
44Percy Jackson$15,254,421$18 million
55The Wolfman$9,895,105$15 million
66Dear John$7,130,552$9 million
77The Tooth Fairy$4,354,280$4.5 million
88Crazy Heart$2,964,586$4 million
99From Paris With Love$2,661,829$3.25 million
1010Edge of Darkness$2,243,311$2.5 million

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