February 17, 2009

Box Office Update 2/13-2/15: Friday the 13th Leads Potent Romantic Weekend

Wow, 2009 got out of the blocks with a bang in January and it has not shown any signs of slowing down. January had a record take that topped $1 billion and admissions have not been this high this early in the year in some time. The overall admissions total is already more than 400,000 more than last year at this point. While so many other businesses and industries are faltering in the wake of economic uncertainty, the entertainment business is thriving. Everyone needs to be entertained, no?

This weekend was topped by an astonishingly potent remake. Friday the 23th set its sights on the top of the charts and arrived there in grand fashion. This remake, which combines elements of the first few films of the series has shown itself to be an effectively gritty and hard nosed slasher film. I really enjoyed the film, what it brought to the series, and how it did have a respect for the source. It also has the distinction of making more in its opening weekend than any of the films that came before it in the series (excepting Freddy vs. Jason, which had the added support of the A Nightmare on Elm Street series). If you like horror, this is the one to see. No, it is not perfect, but what movie is?

Two other new releases reached the top ten this week. First up is the number four film, Confessions of a Shopaholic, a light and fluffy film starring Isla Fisher as the titular shopaholic who gets in over her head and ends up working for a finance magazine. I have not yet seen the film, but I certainly do plan on catching it.

Slip a little further down the list and you will find The International, a thriller that I am sure had hoped for a better start than seventh place. The Tom Tykwer directed film pits a rogue Interpol agent against a bank that is up to no good. I know, it doesn't sound that exciting, but surprisingly enough, it is. I enjoyed it much more than I was expecting, especially the big action piece in the Guggenheim.

As for the rest of the chart? It was strong from top to bottom with some films getting a bump over last weekend, like Paul Blart: Mall Cop and Slumdog Millionaire. The biggest drop barely cracked 26%, that being Pink Panther 2.

The next couple of weeks are a little dry, leading up to Watchmen. Next will see the cheerleading comedy Fired Up and Tyler Perry's Madea Goes to Jail open nationwide.

Three movies dropped off the top ten this week: Gran Torino (11), Hotel for Dogs (12), and The Uninvited (13).

This WeekLast WeekTitleWknd GrossOverallWeek in release
1NFriday the 13th (2009)$40,710,000$40,710,0001
21He's Just Not That Into You$19,615,000$55,083,0002
32Taken (2009)$19,000,000$77,675,0003
4NConfessions of a Shopaholic$15,054,000$15,054,0001
65Paul Blart: Mall Cop$11,000,000$109,815,0005
7NThe International$9,350,000$9,350,000N
84Pink Panther 2$8,500,000$21,821,0002
97Slumdog Millionaire$7,300,000$86,696,00014
106Push (2009)$6,931,000$19,325,0002

Box Office Predictions Recap
Unlike the box office figures, my ability to come anywhere near guessing the reality of the box office has not been going up. This slide that has been ongoing for awhile now and is showing no signs of letting up. Seriously, who would have guessed some of these takes? The current economic crisis is doing nothing but helping the entertainment industry. I suspect they are very happy with the monster year that 2009 is setting up to be.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
11Friday the 13th (2009)$40,710,000$31 million
22He's Just Not That Into You$19,615,000$20 million


3Confessions of a Shopaholic$15,054,000$17 million
74The International$9,350,000$14 million
35Taken (2009)$19,000,000$12 million
56Coraline$14,794,000$10 million
67Paul Blart: Mall Cop$11,000,000$6.5 million
88Pink Panther 2$8,500,000$5.5 million
99Slumdog Millionaire$7,300,000$4 million
1010Push (2009)$6,931,000$4 million


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