The James Bond franchise is now fifty-years old. It is one of the few,,if not only, ongoing franchises that is older than yours truly. I cannot claim any deep or insightful knowledge into the series, but there is definitely something to be said for its ability to endure. It continually reinvents itself simultaneously providing an escape from day today drudgery and holding up a mirror to the current issues of the time. Through it all, it continues to maintain some semblance of the formula that it has come to use so well over the decades.
